General Guidelines Overview 5
Introduction to Search Quality Rating 6
0.0 The Search Experience 6
0.1 The Purpose of Search Quality Rating 6
0.2 Raters Must Represent People in their Rating Locale 6
0.3 Browser Requirements 7
0.4 Ad Blocking Extensions 7
0.5 Internet Safety Information 7
0.6 The Role of Examples in these Guidelines 7
Part 1: Page Quality Rating Guideline 8
1.0 Introduction to Page Quality Rating 8
2.0 Understanding Webpages and Websites 8
2.1 Important Definitions 8
2.2 What is the Purpose of a Webpage? 9
2.3 Your Money or Your Life (YMYL) Pages 10
2.4 Understanding Webpage Content 10
2.4.1 Identifying the Main Content (MC) 10
2.4.2 Identifying the Supplementary Content (SC) 11
2.4.3 Identifying Advertisements/Monetization (Ads) 11
2.4.4 Summary of the Parts of the Page 12
2.5 Understanding the Website 12
2.5.1 Finding the Homepage 12
2.5.2 Finding Who is Responsible for the Website and Who Created the Content on the Page 14
2.5.3 Finding About Us, Contact Information, and Customer Service Information 14
2.6 Reputation of the Website or Creator of the Main Content 15
2.6.1 Research on the Reputation of the Website or Creator of the Main Content 16
2.6.2 Sources of Reputation Information 16
2.6.3 Customer Reviews of Stores/Businesses 16
2.6.4 How to Search for Reputation Information 16
2.6.5 What to Do When You Find No Reputation Information 18
3.0 Overall Page Quality Rating 19
3.1 Page Quality Rating: Most Important Factors 19
3.2 Expertise, Authoritativeness, and Trustworthiness (E-A-T) 19
4.0 High Quality Pages 20
4.1 Characteristics of High Quality Pages 20
4.2 A Satisfying Amount of High Quality Main Content 21
4.3 Clear and Satisfying Website Information: Who is Responsible and Customer Service 21
4.4 Positive Reputation 21
4.5 A High Level of Expertise/Authoritativeness/Trustworthiness (E-A-T) 22
4.6 Examples of High Quality Pages 22
5.0 Highest Quality Pages 26
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